Sam Lichtman

Sam joined the Integral team as a Senior Data Analyst in 2020 and has spent the past 10 years in all aspects of nonprofit fundraising.  He previously worked at M+R where he helped build out their reporting platforms and helped their clients raise millions of dollars to fight for reproductive rights, livable wages, and climate justice. 

 While not at work, Sam loves hiking, camping, and enjoying the outdoors and on weekends can often be found at the local farmers market with his family and dog.


Sarah Holko

Sarah joined the Integral team as a Business Analyst in 2019. She has over 6 years of experience with data analytics and client management at a variety of industries including litigation consulting, logistics and non-profit technology. She is excited to leverage her wide ranging experience and background in analysis to help non-profit clients.


Sarah is a proud graduate of the College of William and Mary with a degree in Accounting. When not at work, she can be found hanging out with her loveable cockapoo, Hardee; working through her giant stack of library books (usually overdue); or consuming not insignificant amounts of chocolate chip cookies.


Will Hurd

Will joins Integral from the world of political fundraising and direct mail. He previously worked at the direct mail firm Bergmann Zwerdling Direct, where he helped craft and execute targeted mail programs for clients across the country. Prior to this role, Will spent years working in political fundraising, serving in senior leadership roles on campaigns and helping candidates raise millions of dollars. He also worked as campaign manager for a major legislative race in California during the 2016 election cycle.

Will graduated from Grinnell College with a B.A. in Political Science. In his spare time, he supports the Nationals and tries to enjoy the outdoors during the two weeks a year when the weather is nice in D.C.

Kate Hollandsworth

Kate joined Integral in 2018 after working for over 14 years with a full-service direct response marketing agency. During that time, Kate worked with many clients helping to make the world a better place including Amnesty International, Médecins Sans Frontières/Doctors Without Borders, and Obama for America.

With a passion for budgeting, segmentation strategy, testing, and overall program evaluations, Kate will help uncover valuable opportunities by providing strategic recommendations to help our client’s reach their goals.

Kate graduated from the University of Wisconsin with degrees in Political Science and Journalism-Strategic Communications. She will consistently pick the Badgers to make the Final Four year over year – even if they aren’t invited to the dance.

Lindsay Pologe

Lindsay joins Integral after working in non-profit development, planned giving and event planning for 5 years. Previously, she helped build corporate sponsorships and developed strategic partnerships for the Muscular Dystrophy Association and the Washington International Horse Show. At Integral, Lindsay helps manage client relationships and the internal resources needed to meet the analytical, strategic and reporting needs for our clients.

Lindsay holds a B.A. from the University of Delaware where she studied Sociology and Political Science. In her spare time, Lindsay is hiking with her dogs, Tucker and Sadie, or enjoying the D.C restaurant scene.

Yao Wan

 Yao earned MS in Statistics from George Washington University in 2014. She is experienced in database management and analyzing data. Before joining Integral, Yao worked as a Statistical Analyst in a digital technology company in D.C. for 4 years.  She also has experience in the financial industry as a consultant in Bank of China for 2 years.

 Yao earned BS in Statistics from Capital University of Economics and Business in China, and she worked for the National Bureau of Statistics of China for two years and earned Certified Research Analyst from them. As a new mummy, she spends all her spare time with the baby, and she is expecting to travel around in the near future. 

Robert Connelly

Robert joined Integral in 2017 from the front lines of fundraising. As Director of Annual and Special Giving at American Farmland Trust, he led the organization’s membership and mid-level donor programs focusing his efforts on improving the donor pipeline and experience. His efforts in direct mail and online acquisition, mid level donor identification and upgrades, and improved donor services doubled AFT’s 12 month active donor file in 3 years. Prior to AFT, Robert was the deputy campaign manager of a successful US House race in Virginia where he specialized in door to door canvassing, telephone fundraising, and volunteer recruitment.

Robert is a graduate of the University of North Carolina at Wilmington with a Master of Public Administration. He loves a good joke, especially ones about mountains because they always seem to go a little rocky.

Rachel Penney

Rachel supports direct mail acquisition programs for several of our clients and utilizes her strong attention to detail to take program and campaign data and manipulate it so that it can be used for reporting and analytics. Rachel has supported the onboarding of many Integral clients, along with the scoping and execution of reporting via Integral’s online reporting solution.  Organizations that Rachel helps support here at Integral include the ASPCA, National Audubon Society, Disabled American Veterans, and Mercy Corps.

Rachel joined Integral in September 2012. She holds a B.S. in Commerce and French from the University of Virginia.  Rachel is a strong advocate for food (in general) and will fight for snacks.

Lindsey Mack

Lindsey oversees digital analytics for our clients at Integral, helping clients understand what is driving digital traffic and revenue. She is always striving towards helping our clients maximize their digital offerings, and enjoys working with other members of the Client team to find ways to integrate insights across other channels. She also dominates in Fantasy Football.

Prior to coming to Integral, Lindsey was a Web Manager with Corporate Executive Board for over 4 years. Lindsey holds a B.S. in Marketing from George Mason University and is a 2015 graduate of Market Motive’s Master Certification in Web Analytics. She has been with Integral since January 2011.

Adam Rosenscruggs

Adam joined Integral in 2011 and has more than 10 years of experience in non-profit marketing and analytics. At Integral, Adam works with clients and staff to develop and implement innovative analytical solutions with a particular focus on multi-channel segmentation, marketing mix analysis, and predictive modeling. Prior to joining Integral, Adam worked on the Direct Marketing and Database teams at the Human Rights Campaign, ultimately serving as Associate Director of Analytics.

 An avid traveler, Adam went on sabbatical in 2014 and spent 11 months traveling the world with his wife. Now back at home, when not working, he can usually be found daydreaming about travel, trail running, or (quite often) both simultaneously. He is a graduate of Southern Illinois University and is a proud SIU Saluki.