The idea that sparked Integral and continues to support our relationships with clients is simple and straightforward – deliver strategic services based on a strong analytical foundation that result in high-value, measurable outcomes. We strive to be flexible and responsive to the changing needs of our clients in today’s fast-paced business environment.
Integral is an analytical consultancy that provides insight and services grounded in data. We work with our clients to bring significant value to evolving challenges they face. Our success is driven by building lasting relationships to serve our clients, the company, and our team.
Co-Founder & Principal
Jim Emlet is co-founder and principal of Integral. Jim has over 20 years of strategic experience working for and with non-profits and for-profits to develop business models that guide investment decision to maximize revenue. Prior to Integral, Jim was owner of another analytical consulting firm that provided strategic analysis for non-profits as well as health care organizations.
Jim’s background is very quantitative – he has a bachelor’s degree in applied mathematics from Duke University and a master’s degree in Operations Research from The George Washington University. His career path has been primarily consulting work to help organizations leverage the strength of their data.
At Integral, Jim works with large national organizations such as National Audubon Society, Defenders of Wildlife, Mercy Corps, and the ASPCA.
Co-Founder & Principal
Kevin T. Moran is co-founder and principal of Integral, LLC. With over 20 years of experience, Kevin provides strategic analytical consulting to clients including the ASPCA, Doctors without Borders, Amnesty International, United States Holocaust Museum and Memorial, and National Parks Foundation among others.
Prior to launching Integral, Kevin held senior level fundraising positions at The Nature Conservancy where he was responsible for growing the file to 1,000,000 members and directing the Conservancy’s online presence. Kevin served in lead fundraising roles at The National Parks and Conservation Association, The Wilderness Society, the Human Rights Campaign, and AARP. Additionally, he was a strategy consultant at two interactive marketing agencies serving the nonprofit community – IAPPS and AppNet/Commerce One.
Kevin is an industry thought leader who has spoken at many events including DMA conferences in New York and Washington, the Bridge Conference, the Convio Summit and the Target Summit. His expertise is in helping organizations leverage analytics to build, manage and grow key business models including online, direct response, major donor, advocacy, and planned giving.
Kevin is a member of the DMA, DMAW, NTEN, and AFP. He lives in Washington, D.C. and enjoys competing in triathlons when time permits.
Chief Operating Officer
Chris Barrett has been with Integral since March 2005 and oversees company operations, including Human Resources, Accounts Payable and Receivable, IT, and Facilities. Chris also provides database support and programming for multiple Integral clients, helping to ensure that data integrity and security is maintained.
Prior to coming to Integral, Chris was a Research Manager with Watson Wyatt Worldwide for five years and an Asst. Director of Membership Communications with the American Psychological Association for ten years. Chris holds a BA in Psychology from William and Mary and a Masters in Information Technology from American Intercontinental University.
Chris is a lover of animals, and is passionate about rescuing and rehoming dogs. If you’re looking for a dog to love, let Chris know!
Senior Vice President
Chris joined Integral in 2010, and consistently works to provide actionable insights to the questions that keep our clients up at night. Chris loves a challenge and is always seeking out new solutions while evaluating our clients’ most complex programs. With his background in direct response and fundraising, Chris has always let data take the driver’s seat. There are no biases here, ROI is always at the top of his mind. At Integral, Chris supports Covenant House, Doctors Without Borders – Canada, Catholic Relief Services and many more.
Chris is a graduate of Radford University. When “The Slicer” is not at work, he spends his time yelling “fore” on the golf course or just relaxing in the “low country” in his home in Charleston, South Carolina.
Senior Vice President
Kate joined Integral in 2018 after working for over 14 years with a full-service direct response marketing agency. During that time, Kate worked with many clients helping to make the world a better place including Amnesty International, Médecins Sans Frontières/Doctors Without Borders, and Obama for America.
With a passion for budgeting, segmentation strategy, testing, and overall program evaluations, Kate will help uncover valuable opportunities by providing strategic recommendations to help our client’s reach their goals.
Kate graduated from the University of Wisconsin with degrees in Political Science and Journalism-Strategic Communications. She will consistently pick the Badgers to make the Final Four year over year – even if they aren’t invited to the dance.
Senior Vice President
Robert joined Integral in 2017 from the front lines of fundraising. As Director of Annual and Special Giving at American Farmland Trust, he led the organization’s membership and mid-level donor programs focusing his efforts on improving the donor pipeline and experience. His efforts in direct mail and online acquisition, mid level donor identification and upgrades, and improved donor services doubled AFT’s 12 month active donor file in 3 years. Prior to AFT, Robert was the deputy campaign manager of a successful US House race in Virginia where he specialized in door to door canvassing, telephone fundraising, and volunteer recruitment.
Robert is a graduate of the University of North Carolina at Wilmington with a Master of Public Administration. He loves a good joke, especially ones about mountains because they always seem to go a little rocky.
Jason joined Integral in 2022 after spending 20+ years in the data management and analytics space across multiple industries. Jason and the teams he has managed have designed new data warehouses for hospitals and non-profits, have implemented new BI tools for state and local governments and have launched new data governance programs such as the one at the University of Wisconsin.
Jason earned his master’s degree from American University in IT Management and his bachelor’s degree in computer science from Arizona State University. When not bettering people’s live with powerful analytics, Jason can be found roaming through Shenandoah National Forest or working to become America’s next top chef.
Senior Director of Business Analytics
Sarah joined the Integral team as a Business Analyst in 2019. She has over 6 years of experience with data analytics and client management at a variety of industries including litigation consulting, logistics and non-profit technology. She is excited to leverage her wide ranging experience and background in analysis to help non-profit clients.
Sarah is a proud graduate of the College of William and Mary with a degree in Accounting. When not at work, she can be found hanging out with her loveable cockapoo, Hardee; working through her giant stack of library books (usually overdue); or consuming not insignificant amounts of chocolate chip cookies.
Senior Director of Business Analytics
Lindsey oversees digital analytics for our clients at Integral, helping clients understand what is driving digital traffic and revenue. She is always striving towards helping our clients maximize their digital offerings, and enjoys working with other members of the Client team to find ways to integrate insights across other channels. She also dominates in Fantasy Football.
Prior to coming to Integral, Lindsey was a Web Manager with Corporate Executive Board for over 4 years. Lindsey holds a B.S. in Marketing from George Mason University and is a 2015 graduate of Market Motive’s Master Certification in Web Analytics. She has been with Integral since January 2011.
Senior Director of Investment Services
Rachel supports direct mail acquisition programs for several of our clients and utilizes her strong attention to detail to take program and campaign data and manipulate it so that it can be used for reporting and analytics. Rachel has supported the onboarding of many Integral clients, along with the scoping and execution of reporting via Integral’s online reporting solution. Organizations that Rachel helps support here at Integral include the ASPCA, National Audubon Society, Disabled American Veterans, and Mercy Corps.
Rachel joined Integral in September 2012. She holds a B.S. in Commerce and French from the University of Virginia. Rachel is a strong advocate for food (in general) and will fight for snacks.
Senior Director of Strategic Services
Lindsay joins Integral after working in non-profit development, planned giving and event planning for 5 years. Previously, she helped build corporate sponsorships and developed strategic partnerships for the Muscular Dystrophy Association and the Washington International Horse Show. At Integral, Lindsay helps manage client relationships and the internal resources needed to meet the analytical, strategic and reporting needs for our clients.
Lindsay holds a B.A. from the University of Delaware where she studied Sociology and Political Science. In her spare time, Lindsay is hiking with her dogs, Tucker and Sadie, or enjoying the D.C restaurant scene.
Senior Director of Strategic Services
Will joins Integral from the world of political fundraising and direct mail. He previously worked at the direct mail firm Bergmann Zwerdling Direct, where he helped craft and execute targeted mail programs for clients across the country. Prior to this role, Will spent years working in political fundraising, serving in senior leadership roles on campaigns and helping candidates raise millions of dollars. He also worked as campaign manager for a major legislative race in California during the 2016 election cycle.
Will graduated from Grinnell College with a B.A. in Political Science. In his spare time, he supports the Nationals and tries to enjoy the outdoors during the two weeks a year when the weather is nice in D.C.
Director of Investment Services
Eric joins Integral after working at direct marketing agencies for the last 7 years. He previously worked at O’Brien Garrett, where he was the Director of Acquisition. There he focused on direct mail acquisition for some of the largest non-profits in America. His expertise in list planning and optimization helped his clients tap into new audiences and opportunities. At Integral, Eric utilizes his experience to help our clients reach their full potential by researching how to utilize fundraising budgets to maximize their impact.
Eric got his M.A. from the University of Florida in Political Campaigning, where he specialized in public opinion and political polling. When he isn’t digging into datasets to find opportunity gems, he enjoys live music, playing volleyball, and exploring new places.
Senior Business Analyst
Nelson joins Integral from the world of political fundraising and is no stranger to the challenges his clients face. Having previously worked as a finance staffer on congressional and state-wide races and later as an analyst and database administrator, he’s personally seen it all – researching leads, planning and executing fundraising operations, and critically reviewing the strategies that work and the ones that don’t. He is a strategic thinker who loves to get lost in tables and models so his clients can focus on fulfilling the mission.
Nelson got his B.S. at Washington University in St. Louis and studied Business Analytics at the University of Maryland’s Robert H. Smith School of Business. When he’s not spending time with his dogs, he’s either cooking new recipes, gaming with friends, or planning his next trip.
Senior Data Analyst
Yao earned MS in Statistics from George Washington University in 2014. She is experienced in database management and analyzing data. Before joining Integral, Yao worked as a Statistical Analyst in a digital technology company in D.C. for 4 years. She also has experience in the financial industry as a consultant in Bank of China for 2 years.
Yao earned BS in Statistics from Capital University of Economics and Business in China, and she worked for the National Bureau of Statistics of China for two years and earned Certified Research Analyst from them. As a new mummy, she spends all her spare time with the baby, and she is expecting to travel around in the near future.
Senior Data Analyst
Sam joined the Integral team as a Senior Data Analyst in 2020 and has spent the past 10 years in all aspects of nonprofit fundraising. He previously worked at M+R where he helped build out their reporting platforms and helped their clients raise millions of dollars to fight for reproductive rights, livable wages, and climate justice.
While not at work, Sam loves hiking, camping, and enjoying the outdoors and on weekends can often be found at the local farmers market with his family and dog.
Senior Data Analyst
Samatha joined the Integral team as a Senior Data Analyst in 2022 and has spent the past 10 years working on various database management projects and analyzing data. Before joining Integral, Samatha worked as a Database Developer for a web development company in Alexandria, where she worked on building web applications, handling migrations from one platform to another, and integrating with various membership management systems for multiple Non-Profit, Association, and E-Commerce clients.
While not working, Samatha loves dancing, traveling, watching football, and spending time with her two kids.
Data Warehouse Architect
Lily joined Integral in February 2023. Previously, she spent 20 years working in data management, data analysis, and data visualization, with a particular focus on health IT. Lily has a strong background in designing and creating comprehensive Business Intelligence solutions, handling both the backend and frontend aspects, for various organizations including federal government agencies, hospitals, and universities.
Lily is a physician by training in China. She furthered her academic pursuits by earning a master’s degree from The Johns Hopkins Bloomberg School of Public Health, specializing in Statistics.
Outside of her professional endeavors, Lily actively volunteers in the local Chinese community, demonstrating her commitment to giving back and supporting others. Additionally, she has a deep appreciation for the beauty of nature and enjoys engaging in outdoor activities such as hiking.
Senior Account Executive
Morgan Burris joined Integral as an Account Executive in 2021. Prior to joining the team, she worked on Democratic campaigns in states across the country, including Ohio, Virginia, Florida, Iowa (twice) and Tennessee.
In her free time, Morgan can be found reading a Kurt Vonnegut novel or petting her new cat, Wynnie.
Torre joins Integral after working in a client services role managing the development, implementation, and successful execution of integrated digital marketing campaigns for 4 years. Previously, she worked for a nonprofit to build corporate sponsorships and strategic partnerships for their annual festival that hosts over 20,000 attendees each year from around the world.
Torre holds a B.A. in Marketing with a minor in English Literature from the University of Georgia. As a New Orleans native, Torre spends her spare time bragging to her friends about her high tolerance for spicy food and how she can correctly pronounce the word Tchoupitoulas.
Matt joined Integral as a Business Analyst in February 2022. He spent the two prior years as an analytics & strategy lead in the digital marketing space.
Matt earned his Bachelor of Science from Furman University with a double major in Applied Mathematics & Communications Studies and has passion for, as he puts it: “telling stories with data.” In his spare time, Matt enjoys going for runs, listening to true crime podcasts, learning to play the guitar, finding the best brunch spots in DC, and surfing in his hometown of Charleston, South Carolina.
Jamiere joins Integral from the US Climate Action Network where he supported all aspects of the Network’s development program and helped coordinate climate policy among environmental organizations. He previously worked as a political organizing and fundraising professional on campaigns in North Carolina, West Virginia, Maryland, and Indiana.
Jamiere is originally from Durham, North Carolina and graduated with a B.A. in Political Science from the University of North Carolina at Greensboro. Jamiere enjoys watching movies, workout classes, and cooking.
Born and raised in the District, Benedict joins Integral after 2 years at Georgetown University working for the Dean of the McDonough School of Business. He is also an alumnus of Georgetown, holding a B.A. in American Studies.
Quick facts that best describe Benedict: B+ average guitar player, part-time creative writer, avowed coffee/whiskey/wine nerd, hospitality veteran, and devoted follower of Second Story Books.
Emily Dean-McKinney joined Integral as an Account Executive in 2023. Prior to joining the team she worked in Democratic campaigns and grassroots digital fundraising across the country with a focus on the Southern United States. In her free time, Emily can be found cooking through a new recipe or hiking the next mountain with her partner Jessica and their dog, Sunny.
Billy joined the Integral team in April 2023. He has spent the previous 5 years working in the Private Equity sector at both corporate and start-up levels, working on financial performance reporting, investor relations, and cash planning/analysis.
Billy graduated from Hofstra University with a degree in Accounting. When not at work, he can be found on his motorcycle exploring the surrounding DMV area, playing video games, or bird watching with his cat, Lola.
Brendan graduated from JMU in the spring of 2022 with a degree in Business Management and a Concentration in Management Consulting. He chose Integral for not only the amazing people and environment that it holds, but for what Integral does, stands for, and the positive impact and value created through the hard work done. Some of his hobbies include cooking, hanging out with friends, playing and watching baseball, and getting outside and going on hikes and adventures!
Danish joined the Integral team in January 2023. He has over 3 years of experience as a Data Analyst, SQL Developer, and Quality Assurance associate. He loves troubleshooting databases and making sure things are as precise as they can be. He has lived in Northern Virginia for over 20 years after his family migrated from Pakistan in 2002.
Apart from being an IT professional, Danish loves traveling, watching movies, singing, cooking, and trying out new adventures. He has a loving wife and the cutest toddler. On Sundays, he can be found working on his 2013 Ford Mustang GT.
Adam joined Integral in 2011 and has more than 10 years of experience in non-profit marketing and analytics. At Integral, Adam works with clients and staff to develop and implement innovative analytical solutions with a particular focus on multi-channel segmentation, marketing mix analysis, and predictive modeling. Prior to joining Integral, Adam worked on the Direct Marketing and Database teams at the Human Rights Campaign, ultimately serving as Associate Director of Analytics.
An avid traveler, Adam went on sabbatical in 2014 and spent 11 months traveling the world with his wife. Now back at home, when not working, he can usually be found daydreaming about travel, trail running, or (quite often) both simultaneously. He is a graduate of Southern Illinois University and is a proud SIU Saluki.
It’s best to do one thing really, really well…and we do. Analytics is our jam, and we’re second to none. We pride ourselves on being unbiased and innovative. We create thoughtful analyses and insights that drive strategies. We focus on our clients’ end goal and everything else follows.
Even if you don’t know exactly what analyses to ask for or even where to start, finding an answer is our problem, not yours. We are determined to understand your donor file and opportunities within it. We love the work we do, for our clients that make the world a better place.
We strike a good balance between nerdy and cool. Okay, so we think we’re cool. But we admit that we have some nerd stuff going on here, too.
We celebrate our wins and our team. While we spend lot of time with our heads in spreadsheets and SQL, we also take time to celebrate our anniversaries, birthdays, and other proud personal and professional moments.