Strategic Services

Integral is a leading independent analytical consulting firm specializing in servicing the nonprofit community. Combining deep analysis and our experience with more than 100 leading nonprofits, we deliver insight and results that endure. Our strategic services and suite of analytical applications enable clients to gain a comprehensive view of their business models and provide the insight to improve performance.

Our Core Services

Our sole focus is analysis–which allows us to provide an independent and objective assessment of what the data reveals. Integral’s strategists and analysts work directly with clients—large and small—and their partner agencies to leverage data to bring insight and answers to achieve sustainable results. Integral’s senior team members and co-founders are directly involved in client relationships to ensure clients’ unique goals are achieved. Our flexibility ensures that the right team members are available at the right time as the challenges and opportunities that clients face evolve.

Applying analytics to optimize decisions also requires developing an information agenda that highlights where you are today, what opportunities lie ahead and how you are progressing toward your goals. Integral’s services, tools, and experience are designed to provide insight every step of the way.

Integral develops an in-depth understanding of our clients’ marketing investments by going beyond initial metrics, and looking at long-term impact. We are program/channel/list agnostic, and we approach each investment independently, in order to understand how each investment impacts marketing efforts, total revenue and the health of your donor file. We then work with our clients to create models that optimize marketing investments by making data-driven decisions. And we don’t just set it and forget it. We regularly monitor the performance of new and old strategies, and monitor your investments. Frequent check-ins on program investments mean that your investments can change as the market changes.

Integral’s forecasting methodologies and tools accurately predict program/campaign/donor value for our clients. Our years of experience with both offline and online channel data means that we have the ability to tell you what your activist conversions are going to be worth in three years, how much your monthly giving program is going to bring in by the end of this fiscal year, and when your organization is going to break even on your telemarketing efforts. And so much more…

Leveraging our ability to create accurate forecasts, Integral assists in budget creation for many of our clients. We partner with our clients’ marketing teams and partner agencies to review revenue and campaign trends, along with file counts, in order to create budgets that align with your current trends and your budgeted investments. We monitor our clients’ cash flow in order to understand the potential impact of shifting strategies on reaching budget goals, and provide insights with every variance we see.

We love to help our clients reach their budget and membership goals. We love to help organizations grow beyond their budgets. (We REALLY love it.) By starting with the end goal in mind, we use your data and our experience to create targets that allow your team and partner agencies to expand on growth opportunities, and leverage profitable and scalable investments. Leveraging data for smarter business decisions requires an understanding of not only what is happening at the high level but digging deeper to help drive a course of action. Applying analytics to optimize decisions also requires developing an information agenda that highlights where you are today, what opportunities lie ahead and how are you progressing towards goals.

Our senior team members and co-founders are involved and participate in all meetings, allowing our clients to leverage experience and perspective. We often act as extensions of our clients’ marketing teams, and our services, tools, and experience are designed to provide insight to drive growth every step of the way.

Analytics & Insights

Analytics & Insights

Our sole focus is analysis–which allows us to provide an independent and objective assessment of what the data reveals. Integral’s strategists and analysts work directly with clients—large and small—and their partner agencies to leverage data to bring insight and answers to achieve sustainable results. Integral’s senior team members and co-founders are directly involved in client relationships to ensure clients’ unique goals are achieved. Our flexibility ensures that the right team members are available at the right time as the challenges and opportunities that clients face evolve.

Applying analytics to optimize decisions also requires developing an information agenda that highlights where you are today, what opportunities lie ahead and how you are progressing toward your goals. Integral’s services, tools, and experience are designed to provide insight every step of the way.

Read More +

Investment Models

Investment Models

Integral develops an in-depth understanding of our clients’ marketing investments by going beyond initial metrics, and looking at long-term impact. We are program/channel/list agnostic, and we approach each investment independently, in order to understand how each investment impacts marketing efforts, total revenue and the health of your donor file. We then work with our clients to create models that optimize marketing investments by making data-driven decisions. And we don’t just set it and forget it. We regularly monitor the performance of new and old strategies, and monitor your investments. Frequent check-ins on program investments mean that your investments can change as the market changes.

Read More +

Budget Creation & Forecasting

Budget Creation & Forecasting

Integral’s forecasting methodologies and tools accurately predict program/campaign/donor value for our clients. Our years of experience with both offline and online channel data means that we have the ability to tell you what your activist conversions are going to be worth in three years, how much your monthly giving program is going to bring in by the end of this fiscal year, and when your organization is going to break even on your telemarketing efforts. And so much more…

Leveraging our ability to create accurate forecasts, Integral assists in budget creation for many of our clients. We partner with our clients’ marketing teams and partner agencies to review revenue and campaign trends, along with file counts, in order to create budgets that align with your current trends and your budgeted investments. We monitor our clients’ cash flow in order to understand the potential impact of shifting strategies on reaching budget goals, and provide insights with every variance we see.

Read More +

Strategy Development

Strategy Development

We love to help our clients reach their budget and membership goals. We love to help organizations grow beyond their budgets. (We REALLY love it.) By starting with the end goal in mind, we use your data and our experience to create targets that allow your team and partner agencies to expand on growth opportunities, and leverage profitable and scalable investments. Leveraging data for smarter business decisions requires an understanding of not only what is happening at the high level but digging deeper to help drive a course of action. Applying analytics to optimize decisions also requires developing an information agenda that highlights where you are today, what opportunities lie ahead and how are you progressing towards goals.

Our senior team members and co-founders are involved and participate in all meetings, allowing our clients to leverage experience and perspective. We often act as extensions of our clients’ marketing teams, and our services, tools, and experience are designed to provide insight to drive growth every step of the way.

Read More +

How We Work

Reporting
  • Flexible framework for users to manipulate data.
  • Clean and clear reports that allow you to track performance.
  • Sharing capabilities through excel or PDF.
Scorecards
  • Communicate strategy and track your progress.
  • Monitor growth trends and respond to variances.
  • Refine and maintain performance metrics in one location.
Dashboard
  • Allow you and your team to monitor, measure and manage performance at a glance.
  • Gain timely and relevant insight from multiple perspectives.
  • Track results from anywhere you have a computer, notebook, or smartphone.
Analysis
  • Dive deeper in any trouble area to get you back on the right track.
  • Understand the level of investment needed to reach your goals.
  • Gain an independent perspective on performance.

Questions We Help Answer

Interested in Working with Us?

Contact Us Today