Jaime brings more than 10 years of marketing analysis experience in both corporate and non-profit sectors working with clients on marketing investment models, ROI-based acquisition programs, and strategic segmentation strategies. He provides actionable, data-focused analytical consulting services for organizations such as World Wildlife Fund, the ASPCA, Audubon, The Brady Campaign, the Kennedy Center, the League of Women Voters, Greenpeace and Defenders of Wildlife, to name a few.
Jaime’s recent focus has been on optimizing campaign segmentation beyond traditional RFM approaches and has help clients achieve cost savings of 15-25% while ensuring business models remain healthy and donor activation and lifetime value high.
Jaime holds dual degrees in Business and Communications from the University of Pittsburgh. Prior to joining Integral, Jaime served as Account Executive performing print advertising market research and media buys for Pittsburgh, PA-based Marc Advertising’s clients including the Home Depot and Office Depot.